Made for little ones, by someone who's raised a few

Explore our collection of playful, personalized kids' and baby apparel — designed, printed, and shipped by hand, one order at a time.

My Story

Hi, I'm Felicia.

I'm a mother of five and grandmother of four, and Toodleroo grew out of a simple wish: to build something my grandchildren could be part of — not just something I made for them, but something we get to share. Many of my designs are inspired by my own kids, now grown, and the little moments and inside jokes that shaped our family along the way.

Every piece is printed and packaged by me, personally — no big factory, no assembly line. Just a mom (and now a grandma) who loves making things for kids to wear, and figured other families might love them too.

Made to order, made with care

Every item is printed after you order it, not pulled from a warehouse shelf stocked with guesses about what might sell. That means less waste sitting around unsold, and it means your piece was made specifically for your order — not mass-produced months in advance.

It also means I get to pay attention to every single piece that goes out the door, because I'm the one making it.